Camping in the Mountain National Parks 2009/10 Online Panel Members Final Report

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TitleCamping in the Mountain National Parks 2009/10 Online Panel Members Final Report
Publication TypeMiscellaneous
Year of Publication2010
AuthorsReid IPSOS
KeywordsSOCIAL, Visitors
Abstract

Parks Canada commissioned Ipsos Reid to create and host a panel of visitors to Canada’s Mountain Parks, which Parks Canada can access to conduct up to one ten-minute survey per month on a topic of Parks Canada’s choosing. The ninth of these surveys for the 2009/10 year is the Camping in Mountain Parks survey, conducted from March 30 to April 13, 2010. Among the ParksListens online panel members, a total of 12,143 panelists were invited to complete the online survey and 3,326 of these panelists completed the survey. This resulted in a survey completion rate of 28%.As an incentive to participate, those who completed the survey were entered into a draw to win a cash draw prize of $500. To help increase response rates, all non-respondents were sent a follow-up email after four days as a reminder to complete the survey.A sample size of 3,326 respondents is considered accurate within ±1.7%, 19 times out of 20. Note that the margin of error for subgroups is higher.

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IPSOS Reid 2010.pdf737.46 KB